Steve VanRemortel – SM Advisors – BizTip

You must answer the most important strategic question for your business: Why will a customer choose to do business with your company over a competitor? Stop selling vanilla ice cream by creating a “real” differentiation that is delivered by a high performance team.


One of the most common challenges many organizations face, especially in these economic times, is getting negotiated on price. Often times it is because they do not have a clear differentiation in the markets they compete. They are selling vanilla ice cream